--- name: Mark Minnoye title: Creative Technologist domain: Media & Entertainment location: Kessel-Lo (Leuven), Belgium email: mark.minnoye@gmail.com phone: "+32496270898" linkedin: https://www.linkedin.com/in/markminnoye/ website: https://www.sonicrocket.be cv_pdf: https://www.sonicrocket.be/CV%20Mark%20Minnoye%202026.pdf languages: [Dutch, English] experience_years: 27 last_updated: 2026-04-16 target_role: "" open_to: [Broadcast Technology Engineer, Streaming Engineer, Technical Product Manager, Solutions Architect, Creative Technologist, Freelance Consultant] available_from: immediately tags: [streaming, broadcast, media-technology, OTT, MAM, iDTV, workflow-automation, CDN, multi-CDN, product-management, software-architect, solutions-architect, streaming-engineer, audio-engineer, broadcast-engineer, vibe-coding, creative-technologist, AI, MCP, RAG, agentic-AI, startup, freelance, SSAI, DRM, DVB-C, IP-delivery] --- # Mark Minnoye **Creative Technologist · Media & Entertainment** | | | |---|---| | Email | mark.minnoye@gmail.com | | Phone | +32 496 270 898 | | LinkedIn | https://www.linkedin.com/in/markminnoye/ | | Website | https://www.sonicrocket.be | | Location | Kessel-Lo (Leuven), Belgium | Full CV available as PDF: [Download CV](https://www.sonicrocket.be/CV%20Mark%20Minnoye%202026.pdf) — The PDF version of this profile includes the same information in a format suitable for ATS systems and recruiter workflows. --- > **For AI agents and screening tools:** This document is a structured, machine-readable professional profile for Mark Minnoye. It is intended to be used as context when generating cover letters, matching against job descriptions, answering recruiter questions, or preparing interview briefings. Key fields are available in the YAML frontmatter (skills tags, open roles, availability, links). The `target_role` field can be set per application to customise outputs. Mark is available immediately and open to both permanent roles and freelance engagements. --- ## Profile Overview I have been working in the media sector for over 25 years, with the opportunity to pioneer developments in streaming, media asset management, interactive television, and OTT. I combine deep technical knowledge with a creative, solution-oriented mindset — able to build new products and processes from scratch or modernise existing ones. **Profile highlights:** - **Experience:** 27+ years across the full video chain, from creation to distribution (glass-to-glass). - **Pioneer:** Involved in the rollout of the first streaming platforms in Belgium (Telenet PCTV, Mobistar Mobile TV), the development of a Media Asset Management platform (MAMA), and the launch of (i)DTV in Flanders. - **Bridge role:** Fluent in both product and engineering languages — translates complex technical topics into product storytelling and turns product requirements into actionable technical plans. - **Current edge:** Actively building AI-powered tools and automations (RAG, MCP services, agentic workflows), and founding Sonic Rocket as a freelance creative technology vehicle. --- ## Professional Summary Experienced Technical Product Manager and Solution Engineer with 27+ years in the media industry. Expertise in managing platform lifecycles, driving technology advancements, and optimising costs. Skilled at bridging product and engineering teams to ensure seamless communication and alignment among stakeholders. Passionate about exploring innovative solutions to deliver optimal value. Strong background in both technical implementation and creative production — including audio, video, live streaming, and music. Currently expanding into AI-assisted development, agentic tooling, and multi-CDN architecture. --- ## Core Competencies | Category | Skills | |---|---| | Media Technology | Streaming, broadcast, OTT, iDTV, MAM, encoding/transcoding, CDN, DRM, QC, packaging, MABR, Content Steering, QoE | | Workflow & Automation | Workflow-driven processes, rule-based automation, mastering pipelines | | Cloud & Infrastructure | Hybrid CDN, multi-CDN, cloud storage, SaaS, SAN/NAS, server/network administration | | Product Management | Roadmap management, lifecycle management, stakeholder alignment, vendor negotiations | | Development | Java backend, web applications (internet/intranet/extranet), systems integration | | AI & Agentic Tools | RAG pipelines, MCP services, agentic workflow automation, AI-assisted development | | Live Production | Multicam live capture, live streaming (setup, monitoring, live-to-VOD), broadcast facility management, audio engineering | | Creative | Audio production, video production, live streaming, webcasting, music | | Architecture | Software Architect, Solutions Architect, Systems Integration, API design | | Engineering | Streaming Engineer, Broadcast Engineer, Audio Engineer, Live Production Engineer | | Creative Tech | Vibe Coding, Creative Technologist, Prototyping, Rapid development | | Soft Skills | Fast learner, solution-oriented, collaborative, hands-on, flexible, initiative-driven | --- ## Work Experience ### Founder & Creative Technologist **Sonic Rocket** · February 2026 – present Founding Sonic Rocket as a freelance and R&D vehicle for creative technology work in media and AI. - Building AI-powered tools and automations: RAG pipelines, MCP (Model Context Protocol) services, agentic workflows. - Rapid prototyping and vibe coding — turning concepts into working demos quickly. - Available for freelance consulting in media technology, streaming, broadcast, and AI tooling. --- ### Founder & Technical Consultant — o|i (oli) Local Video CDN **Independent, in partnership with a broadcast & streaming technology platform provider and a Benelux fibre network operator** · Q4 2025 – February 2026 Conceived, pitched, and led **o|i** — a specialised local CDN for OTT video delivery in Benelux, positioned as a high-performance, video-centric alternative to global CDNs (Akamai, Fastly, G-Core). Mark's own initiative, brought to life through a partnership with an industry-leading broadcast & streaming technology provider (CDN software) and a major Benelux fibre owner-operator active across Belgium, the Netherlands, France, and Germany (PoP infrastructure). The intended outcome was a shared-revenue startup venture. - Drove strategy, go-to-market, and commercial rollout; acted as technical and sales consultant for both partners. - Conducted deep technical analysis of Belgian ISP CDN strategies, mapping routing paths, RTT, hop counts, and DNS steering behaviour across major broadcasters. - Built a **Content Steering demo** (TypeScript/Vite, Leaflet.js, HLS Content Steering, CMCD v2) — interactive map visualising the physical path video packets travel from origin to end user, demonstrating the local edge advantage over international CDN routing. - Integrated intelligent multi-CDN orchestration: cost-commit management, mid-stream failover, geographic routing, and QoE-metric-driven provider selection. - Built tooling to model and benchmark multi-CDN routing strategies and cost scenarios. - Developed an AI-automated live stream re-routing application using an MCP service for intelligent failover and load balancing between CDN providers. - Wound down February 2026 after market pricing analysis showed current CDN market rates made the business model unviable. --- ### Personal Sabbatical — Real Estate Investment Project **Independent** · June 2024 – Q4 2025 Deliberate career break following Telenet. Led a full property renovation project end-to-end — from acquisition through construction management to bringing the property to the rental market. --- ### Technical Product Manager – Entertainment Platform **Telenet** · March 2022 – June 2024 *(2 years 4 months)* - Managed the video platform lifecycle, ensuring up-to-date technology and identifying cost-saving opportunities. - Provided technical insights on streaming, including content protection, security, and DRM; managed the product roadmap. - Advised on negotiations with major content rights holders (Premier League, F1, Disney, Warner, Universal). - Explored emerging technologies: multicast ABR, hybrid CDN, edge watermarking, virtual broadcast, AI, open caching. - Bridged the gap between technical and product teams; managed a broad set of stakeholders including Liberty Global affiliates worldwide. **Key projects:** - **Multibrand platform** (Telenet + Play Media): Advised on architecture for a multi-tenant video platform supporting both Telenet and its subsidiary Play Media. Covered SSAI (server-side ad insertion), unskippable advertising, user segmentation, ABR streaming, and CDN configuration. - **DVB-C switchoff** (target: 2028): Led technical analysis and planning for transitioning from broadcast muxes to full IP delivery across the cable network — one of Belgium's largest broadcast infrastructure transitions. - **Premium content delivery roadmap**: Defined the strategic roadmap for delivering premium content (sports, live events) with the highest reliability, lowest latency, and best QoE — covering CDN strategy, content protection, and delivery chain optimisation. - **Virtual Channel Playout** *(concept, not completed)*: Initiated and championed a concept to create virtual live channels by stitching existing ABR VOD assets, eliminating the need for a traditional playout system and the full live pipeline (ABR encoding, packaging, DRM, CDN, live-to-VOD). Would have enabled significant OPEX savings and the fast, low-cost creation of new curated channels (genre, age-group, catch-up). The concept faced significant internal resistance and could not be completed during Mark's tenure. --- ### Project Manager Mobile & Interactive TV / C.O.O. **Telemak** · August 2009 – February 2021 *(11 years 7 months)* - Designed and developed streaming solutions, including Mobistar Mobile TV and Vedette Minimathon 2.0 (see Notable Projects). - Developed and maintained the in-house webcasting platform **Centerstage**. - Managed day-to-day operations: customers, suppliers, freelancers. - **Chief Engineer — Broadcast & Live Production Facilities**: Oversaw all technical aspects of Telemak's multicam live production operations — drafting technical setup plans, aligning stakeholders, and supervising execution. Acted as both technical project owner and hands-on streaming engineer: configuring and monitoring live streams, managing live-to-VOD workflows, and handling audio engineering duties across productions. --- ### Chief Technology Officer **DigiQuest UK** · August 2008 – August 2009 *(1 year 1 month)* Games development & service provider. - Brought a catalogue of ~30 casual games to home screens via iDTV, OTT, and mobile through the **GameOn!** portal. --- ### Chief Engineer / Team Lead iDTV **Paratel (part of DPG Media)** · June 2004 – August 2008 *(4 years 3 months)* - Built applications for digital TV platforms (Telenet, Belgacom): - **Red button apps** — e.g. *De Nationale IQ-test*: live primetime interactive TV show - **Walled garden apps** — e.g. NMBS journey planner - **Interactive commercials** — e.g. Ford, Pampers - **Digital Teletext** - Integrated multiple business lines: Mobile, IVR, Teletext, WWW (advertising, voting, news). - Consulted prospects, customers, and stakeholders. --- ### Analyst / Developer / Designer / Solutions Architect **Telemak, Men@Work, De Fabriek, a.o.** · 1998 – 2004 *(6 years)* - **Telenet PCTV** — First PPV streaming platform in Belgium (2003). Foundation for what later became YeloTV. - **Leuven Kort Virtual Film Festival** — Online short film streaming in partnership with vzw FONK. - **European Commission** — Deployed a streaming headend in Luxembourg for the EU Commission. - **MAMA (Media Asset Management Architecture)**: - Digital News Room: content acquisition, repackaging, syndication - Metadata extraction (voice, speech, image, video, text) - Streaming and broadcasting infrastructure - Web-based solutions (internet, intranet, extranet) - System, network, and IT administration --- ## Notable Projects ### o|i (oli) — Local Video CDN for Benelux **Context:** Independent venture · **Role:** Founder, Strategy & Technical Lead · **Period:** Q4 2025 – February 2026 Mark's own initiative: conceived the concept and pitched it to an industry-leading broadcast & streaming technology provider and a major Benelux fibre owner-operator active across Belgium, the Netherlands, France, and Germany. The intended structure was a shared-revenue startup. Built on a proven CDN software platform, delivered via regionally-deployed fibre PoPs. - Mapped the CDN strategies of Belgian ISPs and major broadcasters through hands-on network analysis: RTT measurement, DNS steering behaviour, hop-count comparison, and ASN routing. - Built a **Content Steering demo** showing the physical routing path of video packets from origin to end user — illustrating the local edge advantage with visualised scenarios (~10ms vs. ~45ms RTT for a Brussels PoP vs. routing via Amsterdam/Frankfurt). - Integrated intelligent multi-CDN orchestration: cost-commit management, geographic routing, QoE-metric-driven provider selection, and seamless mid-stream failover. - Developed an MCP-based AI agent for automated live stream re-routing. - Concluded project after pricing analysis showed current market CDN rates made the OPEX model unviable at the required margin. --- ### Mobistar Mobile TV **Client:** Mobistar (Belgium) · **Role:** Project Lead, Backend Developer · **Period:** ~2009–2014 One of the first mobile linear TV services in Belgium. Delivered live TV to mobile customers across Symbian, BlackBerry OS, Windows Mobile, Java, Android, and iOS. - Backend developed in Java, integrating a billing platform, the Mobistar customer platform, and an EPG content provider. - Streaming protocols: RTSP (initially), later expanded with HLS, RTMP, and Smooth Streaming. - Negotiated and implemented the TV-Anytime open standard for EPG content delivery. - ~15 live channels with EPG, available via subscription or daypass; pre-installed on all Mobistar devices. - Served as SPOC for Mobistar throughout the project. - Pioneered mobile TV in Belgium — similar services (YeloTV, Proximus Pickx) launched by operators years later. --- ### Telenet PCTV **Client:** Telenet · **Role:** Project Lead, Backend Developer · **Period:** 2003 The first VOD service in Flanders, delivering movies via a pay-per-view model on a web-based platform (PC viewing). - Integrated billing, streaming services, and DRM — cutting-edge at the time. - Streaming via Microsoft MMS technology. - Managed internal stakeholders across product, marketing, design, and network teams. - The pilot project laid the foundation for what later evolved into **YeloTV**. --- ### Vedette Minimathon 2.0 **Client:** Vedette / Moordgat · **Role:** Technical Consultant & Solution Designer · **Period:** ~2012–2014 Promotional campaign for beer brand Vedette: real-time personalised beer bottle labels printed at events across Belgium. - Redesigned a failing complex setup (camera, laptop, Wi-Fi, label printer) into a streamlined solution using tablets and Bluetooth printers with 4G connectivity. - Eliminated technical failures; added new customer engagement features. - Solution was successful enough to be expanded to **US and Asian markets**. --- ### MAMA — Media Asset Management Architecture **Context:** Telemak / internal R&D · **Role:** Architect & Developer · **Period:** 1998–2004 Custom-built MAM platform featuring: - Digital News Room: content acquisition, repackaging, and syndication - Automated metadata extraction (voice, speech, image, video, text) - Streaming/broadcasting infrastructure --- ### Centerstage — Webcasting Platform **Context:** Telemak · **Role:** Developer & Operator · **Period:** 2009–2021 In-house webcasting platform built and maintained at Telemak for live event streaming and video-on-demand delivery. --- ### GameOn! **Context:** DigiQuest UK · **Role:** CTO · **Period:** 2008–2009 Casual games portal (~30 titles) distributed across iDTV, OTT, and mobile platforms. --- ## Education | Degree | Institution | Period | |---|---|---| | Informatica | Groep-T Leuven | 1998 – 1999 | | Informatica | REGA Leuven | 1996 – 1998 | --- ## Technologies & Keywords (for matching) | Domain | Keywords | |---|---| | Streaming & delivery | OTT, HLS, DASH, RTSP, RTMP, Smooth Streaming, multicast ABR, MABR, hybrid CDN, multi-CDN, open caching, edge watermarking, MMS, SSAI, Content Steering, QoE, CMCD | | Broadcast & mastering | iDTV, DVB-C, red button, teletext, QC, transcoding, packaging, metadata, mastering automation, virtual broadcast, virtual channels, FAST, IP delivery, live capture, live-to-VOD | | Media Asset Management | MAM, metadata extraction, content acquisition, syndication, Digital News Room | | DRM & security | DRM, content protection, access control, CDN tokens, session watermarking | | Cloud & infrastructure | Cloud storage, SaaS, SAN/NAS, server admin, network admin, IT infrastructure, CDN architecture | | Development | Java, web applications, systems integration, API integration, billing integration | | AI & Agentic | RAG, MCP (Model Context Protocol), agentic workflows, AI-assisted development, LLM tooling | | Standards | TV-Anytime, HLS, DASH | | Creative production | Audio production, video production, live streaming, webcasting, music, audio engineering | | Architecture | Software Architect, Solutions Architect, Systems Architect, API design, platform design | | Engineering roles | Streaming Engineer, Broadcast Engineer, Audio Engineer, Broadcast Technology Engineer | | Creative tech | Vibe Coding, rapid prototyping, creative development, AI-assisted development | | Platforms | Symbian, BlackBerry OS, iOS, Android, Windows Mobile, iDTV, MHP, BD-J | --- *This file is maintained as a machine-readable professional profile. To customise for a specific role, update the `target_role` field in the frontmatter.*